Mercado: 62% macaamiisha Mexico waxay u isticmaalaan inay ka raadiyaan alaabada ay rabaan khadka
Dhawaan, si loo fahmo caadooyinka wax iibsiga iyo dabeecadaha macaamiisha Mexico, Mercado Libre Ads waxay samaysay daraasad waxayna ogaatay in macaamiisha Mexico ay aad ula qabsadeen raadinta alaabta ay rabaan inay ka iibsadaan mareegaha e-commerce.
Sida laga soo xigtay xogta, 62% macaamiisha Mexico ayaa sheegay inay u muuqdaan inay raadiyaan alaabada ay jecel yihiin iyagoo isticmaalaya raadinta internetka.Waxaa ka mid ah, 80% macaamiisha Mexico waxay caadi ahaan si toos ah uga raadiyaan badeecada la beegsanayo goobta ganacsiga e-commerce.Waxaa la arki karaa in caadooyinka wax iibsiga ee macaamiisha Mexico ay aad ula socdaan isbeddellada hadda jira.Waxay raadiyaan hal-abuurnimo, u doodaan isbeddellada, waxayna fiiro gaar ah u yeeshaan ciyaaraha iyo caafimaadka, gaar ahaan daryeelka shakhsi ahaaneed.Qaybaha leh raadinta ugu dhaqsaha badan ee u koraya ee meheradaha e-commerce ee Mexico waa sida soo socota:
Qaybaha baabuurta (+49%)
Maqal iyo Muuqaal (+41%)
Dharka, bacaha iyo kabaha (+39%)
Marka la barbardhigo hore, qaybaha soo socda ayaa weli ku jira xaalad koritaan joogto ah, inkastoo heerka kobaca uu hoos u dhacay:
Ciyaaraha & Jirdhiska (+16%)
Moobaylka & Taleefanka (+14%)
Kumbuyuutar (+14%)
Marka lagu daro kororka weyn ee mugga raadinta ee qaybaha alaabta, tirada raadinta erayada caanka ah ayaa sidoo kale aad u badan.Marka loo eego xogta xayaysiisyada Mercado Libre, 10ka eray ee ugu badan ee ay inta badan adeegsadaan isticmaalayaasha Internetka Mexico sanadka 2022 waa:
Ajendaha 2022, Baby Yoda, Bratz, Kibirka, Cepillo Alisador, Estampas Panini, Ardayda Halloween, Decoración Halloween, Suéter Navideño, Calendario adviento
Intaa waxaa dheer, xayaysiisyada Mercado Libre waxay sidoo kale wadaageen xog kale oo xiiso leh, taas oo ka tarjumaysa in macaamiisha Mexico ay aad ugu furan yihiin wax iibsiga.Ugu horreyntii, waxaan ogaanay in macaamiisha Mexico ay yihiin kuwo deegaan ahaan u saaxiib ah.98% macaamiisha Mexico waxay sheegeen inay haystaan fikradda isticmaalka waarta.Xitaa waxaa ka sii xiiso badan, ereyga "kibirka" (beeg u ah bulshada LGBTQ+) ayaa 10 jeer ka badan laga baaraa goobta Meikeduo marka loo eego 2021, gaar ahaan alaabta sida dharka, shaadhka, iyo kabaha.Mercado Libre ayaa weli ah mid ka mid ah goobaha wax iibsiga ee ay jecel yihiin dadka reer Mexico.Marka loo eego daraasad dhowaan ay samaysay Tandem Up (wakaalladda xirfadleyda suuqa GrupoViko), Mercado Libre waxay leedahay wacyiga 97% ee macaamiisha Mexico iyo heerka gelitaanka suuqa ee 85% Mexico, xitaa way dhaaftay shirkadda weyn ee e-commerce ee Amazon.
2022, Mexico waxay noqotay mid ka mid ah gobollada ugu firfircoon goobaha ganacsiga e-commerce ee Latin America, waxayna leedahay heerka ugu sarreeya ee ka qaybgalka macaamiisha.Heerka kobaca ganacsiga e-commerce wuxuu gaari doonaa 55%, tirada isticmaalayaashuna waxay gaari doonaan 82 milyan. Kobaca degdega ah ee suuqa e-ganacsiga ee Mexico ma aha oo kaliya sababtoo ah madal-ganacsiyeedka e-ganacsigu wuxuu siinayaa macaamiisha noocyo kala duwan oo hodan ah. ee alaabta si ay u daboolaan baahiyahooda kala duwan ee wax iibsiga, laakiin sidoo kale sababtoo ah madal e-ganacsi si firfircoon u wanaajisaa gaadiidka iyo waayo-aragnimada gaarsiinta, sida ololaha "Ahorita" , u baahan ganacsatada si ay u dhamaystiraan dalab bixinta 24 saacadood gudahood.
Marka la eego, shuruudaha wakhtiga saadka iyo gaadiidka ayaa noqon doona mid sare.Caadi ahaan wakhtigan, qof kastaa wuxuu dooran doonaa keenista degdega ah ama gaadiidka hawada.Waqtigu waa 3-5 maalmood oo shaqo ah, waqtiga loogu talagalay gaadiidka baddana waa qiyaastii 35-45 maalmood, taas oo saameyn doonta khibradda iibsadaha.dareemo.Sannadka 2023, Mexico waxay noqotay mid ka mid ah gobollada ugu firfircoon goobaha ganacsiga e-commerce ee Latin America, iyo awoodda kharashka macaamiisha ayaa si degdeg ah u koraysa.
Waqtiga boostada: Meey-18-2023
