Jidka ganacsiga e-commerce ee xudduudaha, kuwa cusub ayaa had iyo jeer la arki karaa.Zhenai Meijia, oo inta badan iibisa alaabada bustaha, waa mid ka mid ah shirkadaha hormuudka ka ah Shiinaha, iyada oo sheegta in ay tahay "boqorka busteyaasha adduunka".Ka dib markii lagu taxay guddiga ugu weyn ee Isweydaarsiga saamiyada Shenzhen sanadka 2021, maalgashadayaasha ayaa ku boorinayay inay dejiso ganacsiga e-ganacsiga ee xuduudka ah.
Sida laga soo xigtay Hugo Cross-border, Zhenai Meijia waxay inta badan tijaabinaysay ganacsiga tamarta tamarta ee Shiinaha, sida Douyin, Xiaohongshu, Kuaishou iwm iyo sahamin suurtagalnimada koritaanka kanaalada cusub.
01 Diyaarso kanaalo-ganacsiga e-ganacsiga ee xudduudaha badan ee isaga gudba
Alaabooyinka ugu muhiimsan ee shirkadu waa bustayaal iyo gogosha (qalabka, koofiyadaha koofiyadaha, barkimada iwm.).Isla mar ahaantaana, shirkadu waxay iibisaa qadar yar oo tuwaal ah, dharka guriga, roogagga iyo dhar kale iyo baakadaha.Ganacsiga dhoofinta ayaa ah 90% dakhliga.Saddexdii rubuc ee hore ee 2022, dakhliga Zhenai Meijia wuxuu ahaa ilaa 687 milyan yuan faa'iidada saafiga ahina waxay ahayd ilaa 89.71 milyan yuan.Marka loo eego tirakoobka Ururka Warshadaha Dharka ee Shiinaha, saddexdii sano ee la soo dhaafay, alaabada bustaha ee Zhenai Meijia ayaa kaalinta koowaad ka gashay darajada tartan ee shirkadaha warshadaha dharka iyo dharka ee Shiinaha oo ay abaabuleen Ururka Warshadaha Warshadaha Qaranka ee Shiinaha.
Marka laga soo tago ganacsiga ganacsiga shisheeye ee soo jireenka ah, Real Aimejia waxay ka sheegtay goobta is dhexgalka 21-kii Janaayo in lagu iibiyay shabakadda caalamiga ah ee Alibaba, MadeinChina iyo 1688 goobood oo ganacsi e-ganacsi ah oo ka gudba xuduudaha.Dhanka Amazon iyo kanaalada kale, True Love Meijia ma aysan shaacin.Baadhitaanka xudduudaha ee Hugo ee goobta caalamiga ah ee Alibaba wuxuu helay alaab ka timid TRUELOVE, oo ah sumad ay leedahay Truelove, sida bustahan 100% polyester home ee hoose, oo qiimihiisu u dhexeeyo $2.50 iyo $10.
Hugo Cross-border waxay ogaatay in bishii Febraayo 2022, maal-galiyuhu uu sidoo kale waydiiyay in ganacsiga jira ee Zhenai Meijia uu ku lug leeyahay ganacsiga e-commerce ee xuduudaha, laakiin wakhtigaas waxay ku jawaabtay in aysan dhicin.Marka loo eego warbixin-sannadeedkii Zhenai Meijia ee 2022, dakhligeeda iibka onlaynka ahi wuxuu ahaa 2,768.13 yuan oo keliya.
Sidaa darteed, ma ahan waqti dheer ka hor Zhenaimei uu furi doono ganacsigiisa xariiqyada e-ganacsiga ee xudduudaha ah sida goobta caalamiga ah ee Alibaba, waxayna u badan tahay inay ku jirto qeybta labaad ee 2022. Guriga quruxda dhabta ah ee jacaylka, xuduudaha e- ganacsigu waa imtixaan cusub oo ganacsiga biyaha ah.
01 Diyaarso kanaalo-ganacsiga e-ganacsiga ee xudduudaha badan ee isaga gudba
Alaabooyinka ugu muhiimsan ee shirkadu waa bustayaal iyo gogosha (qalabka, koofiyadaha koofiyadaha, barkimada iwm.).Isla mar ahaantaana, shirkadu waxay iibisaa qadar yar oo tuwaal ah, dharka guriga, roogagga iyo dhar kale iyo baakadaha.Ganacsiga dhoofinta ayaa ah 90% dakhliga.Saddexdii rubuc ee hore ee 2022, dakhliga Zhenai Meijia wuxuu ahaa ilaa 687 milyan yuan faa'iidada saafiga ahina waxay ahayd ilaa 89.71 milyan yuan.Marka loo eego tirakoobka Ururka Warshadaha Dharka ee Shiinaha, saddexdii sano ee la soo dhaafay, alaabada bustaha ee Zhenai Meijia ayaa kaalinta koowaad ka gashay darajada tartan ee shirkadaha warshadaha dharka iyo dharka ee Shiinaha oo ay abaabuleen Ururka Warshadaha Warshadaha Qaranka ee Shiinaha.
Marka laga soo tago ganacsiga ganacsiga shisheeye ee soo jireenka ah, Real Aimejia waxay ka sheegtay goobta is dhexgalka 21-kii Janaayo in lagu iibiyay shabakadda caalamiga ah ee Alibaba, MadeinChina iyo 1688 goobood oo ganacsi e-ganacsi ah oo ka gudba xuduudaha.Dhanka Amazon iyo kanaalada kale, True Love Meijia ma aysan shaacin.Baadhitaanka xudduudaha ee Hugo ee goobta caalamiga ah ee Alibaba wuxuu helay alaab ka timid TRUELOVE, oo ah sumad ay leedahay Truelove, sida bustahan 100% polyester home ee hoose, oo qiimihiisu u dhexeeyo $2.50 iyo $10.
Hugo Cross-border waxay ogaatay in bishii Febraayo 2022, maal-galiyuhu uu sidoo kale waydiiyay in ganacsiga jira ee Zhenai Meijia uu ku lug leeyahay ganacsiga e-commerce ee xuduudaha, laakiin wakhtigaas waxay ku jawaabtay in aysan dhicin.Marka loo eego warbixin-sannadeedkii Zhenai Meijia ee 2022, dakhligeeda iibka onlaynka ahi wuxuu ahaa 2,768.13 yuan oo keliya.
Sidaa darteed, ma ahan waqti dheer ka hor Zhenaimei uu furi doono ganacsigiisa xariiqyada e-ganacsiga ee xudduudaha ah sida goobta caalamiga ah ee Alibaba, waxayna u badan tahay inay ku jirto qeybta labaad ee 2022. Guriga quruxda dhabta ah ee jacaylka, xuduudaha e- ganacsigu waa imtixaan cusub oo ganacsiga biyaha ah.
| kanaalka suuq geynta | Iibka khadka tooska ah | Iibka tooska ah | iibinta tooska ah |
| dakhliga ganacsiga | 2768.13 | 5,840,476.14 | 367,020,992.88 |
| kharashaadka hawlgalka | 592.28 | 2,733,791.40 | 292,582,229.27 |
| heerka faa'iidada guud | 78.60% | 53.19% | 20.28% |
| Dakhliga hawlgelinta ayaa kordhay ama hoos u dhacay isla muddadaas sannadkii hore | -1798.11 | -1,248,278.62 | 25,275,753.23 |
| Kharashka hawlgelinta ayaa kordhay ama hoos u dhacay isla muddadaas sannadkii hore | -5,890.56 | -1,292,478.24 | 38,179,978.28 |
| Xaddiga guud ee faa'iidada ayaa kordhay ama hoos u dhacay isla muddadaas sannadkii hore | 120.57% | 9.99% | -5.28% |
Zhenai Meijia waxay qiratay in iibka onlaynku uu ku xisaabtamayo qayb aad u hooseeya wakhtigan xaadirka ah, badiyaa sida sahaminta iyo kaydinta kanaalada cusub ee mustaqbalka ee shirkadda.
Waxaa la fahamsan yahay in dhoofinta bustaha ee Zhenai Meijia ay qaadato habka iibka tooska ah, kaas oo loo qaybin karo saddex siyaabood: habka ugu horreeya waa in la ogaado iibka tooska ah iyada oo loo marayo habka ODM;Midda labaad waa in lagu gaaro iibka tooska ah ee qaabka OEM;Midda saddexaad waa in la gaaro iibka tooska ah ee qaabka dhoofinta summada gaarka ah.Marka loo eego warbixinta nus-sanadeedka 2022, dakhliga ka soo xarooda iibka tooska ah wuxuu gaaray 360 milyan yuan.
02 Waxay diiradda saartaa Bariga Dhexe, Waqooyiga Afrika iyo suuqyada kale
Dalkeenu waxa uu leeyahay silsiladda warshadeed ee ugu dhammaystiran adduunka iyo heerka ugu sarreeya ee wax-soo-saarka, waxa uu noqday saldhigga wax-soo-saarka adduunka, iyo wax-soo-saarka dareenka
Inta badan loo isticmaalo dhoofinta, saamiga iibka gudaha oo aad u yar.Marka loo eego tirakoobyada hordhaca ah, sanadka 2021, Shiinuhu waxa uu soo saaray oo dhoofiyay 260 milyan oo buste oo noocyo kala duwan ah, iyada oo la dhoofiyay ilaa 2.28 bilyan oo doolarka Maraykanka ah, taas oo ka dhigan qiyaastii 60% ganacsiga bustaha adduunka.
Dhanka suuqa, Bustayaal Shiinees ah ayaa inta badan loo dhoofiyaa Afrika iyo dalalka Bariga Dhexe, waxayna ka yihiin qiyaastii 60% saamiga suuqa.Waxay u badan yihiin alaab dhexdhexaad ah iyo kuwa hoose.Qaab dhismeedka alaabadu waa bustayaal polyester ah, busteyaal suuf ah, busteyaal polyester ah iyo busteyaal isku dhafan oo polyester ah.
Dhinaca kale, dadka ku dhaqan gobolka Carabta ayaa caado u ah in ay bustayaal gogosha ka dhigtaan si ay u diirranaadaan.Wadamada Carabta, bustayaal looma isticmaali karo oo kaliya sida gogosha, laakiin sidoo kale gogosha iyo sahayda qurxinta.Waxaa caado ah in bustayaal hadiyad ahaan loogu diro guurka, dhalmada, dhimashada qaraabada ama ciidaha.
Waxaa intaa dheer, Galbeedka Aasiya iyo Waqooyiga Afrika iyo gobollada kale ee Carabtu waxay u badan yihiin meelaha saxaraha ah ee qalalan, cimilo kulaylaha ah ama kulaylaha hoose, biyo yaraan aad u daran, abaarta iyo saxaraha, iyo shaqada kaydinta boodhka rooga waa mid aad u fiican, boodhku kuma duuli doono rooga, ma aha oo kaliya hawada nadiifi oo qurxi deegaanka.Isla mar ahaantaana, sababtoo ah alaabooyinka bustaha ayaa aad ugu adkeysanaya wasakhda, way ka sahlan yihiin in la nadiifiyo marka loo eego alaabta kale, waxaana loo isticmaali karaa noocyo kala duwan oo muuqaal ah.Sidaa darteed, waxaa jira baahi weyn oo loo qabo bustayaal Bariga Dhexe.Waxaa intaa dheer, biyo yaraanta ka jirta dalalka Carabta awgeed, bustayaal aan la dhaqin nolol maalmeedka oo inta badan loo isticmaalo alaabooyinka la isticmaalo.Dadka deegaanka waxay baddelaan bustayaal si joogto ah.
Sidaa darteed, alaabta bustaha ah ee Qoyska Jinaimei si fudud ayaa loo aqoonsan karaa macaamiisha Bariga Dhexe, Afrika iyo suuqyada kale, iyo baaxadda suuqa ayaa weli sii ballaarinaysa.Inkasta oo suuqyada Yurub iyo Ameerika ay ka mid yihiin suuqyada baahida ugu badan ee bustayaal adduunka ah, haddana waxay noqdeen "suuqyo soo ifbaxaya" warshadaha dharka guriga sida Zhenai Meijia, sababtoo ah wadamada Yurub iyo Ameerika waxay inta badan soo dhoofiyaan heer dhexdhexaad ah iyo heer sare ah. bustayaal.Si kastaba ha noqotee, iyadoo ay ugu wacan tahay horumarinta joogtada ah ee tignoolajiyada xannibaadaha soo dejinta dharka ee Yurub iyo Ameerika, cadaadiska shirkadaha dhoofinta ayaa si tartiib tartiib ah u kordhaya.
Suuqyada & Badeecooyinka Ugu Waaweyn
| Suuqyada Waaweyn | Wadarta Dakhliga (%) |
| Bariga Dhexe | 33.08% |
| Koonfurta Aasiya | 13.85% |
| Waqooyiga Ameerika | 11.54% |
| Suuqa Gudaha | 6.92% |
| Afrika | 6.15% |
| Yurubta bari | 5.38% |
| Koonfurta Ameerika | 5.37% |
| Waqooyiga Yurub | 4.62% |
| Aasiya bari | 3.85% |
| Koonfurta Yurub | 3.85% |
| Koonfurta Aasiya | 3.08% |
Sida laga arki karo "awoodda ganacsiga" ee Alibaba International website, marka la eego dakhliga, Zhenai Meijia ayaa ku xisaabtamaysa qaybta ugu badan ee Bariga Dhexe, ilaa 33.08%, oo ay ku xigto Koonfurta Aasiya, Waqooyiga Ameerika iyo gobollada kale.
Si kastaba ha noqotee, marka la eego aagga suuqa, Zhenai Meijia waxay sidoo kale isku dayeysaa inay ballaariso.Bustaha Dacron oo ah guri aad qaali u ah iyo alaabta madadaalada ayaa si tartiib tartiib ah u wanaajiyay booskeeda, iyo aagga baahida isticmaalka ayaa si tartiib tartiib ah u kordhay.Waxaa la soo wariyay in xilligan, macaamiisha Zhenai Meijia ee Yurub, Ameerika iyo Koonfur-bari Aasiya ay kordhiyeen amarkooda bustaha polyester-ka, waxayna muujinayaan korriin wanaagsan oo korriin ah, kaas oo la filayo inuu noqdo suuq cusub oo muhiim u ah shirkadda mustaqbalka.
Marka loo eego Hugo Cross-border, goobta qoyska Zhenai ee Zhejiang waxay leedahay faa'iidooyin gaar ah ganacsigeeda dhoofinta.Dekadda rarka dhoofinta ee ka hooseysa Zhenai Blanket iyo Zhenai Meijia Blanket waa guud ahaan Dekedda Ningbo.Labadan shirkadood ayaa masaafo 3 saacadood ah u jira dekedda Ningbo, taas oo ku dhow dekedda wax-soo-saarka, taas oo ku habboon in la badbaadiyo kharashka gaadiidka iyo hubinta bixinta wakhtiga.
Zhenai Meijia ayaa shaaca ka qaaday in nidaamka hadda gacanta lagu hayo uu yahay mid ku filan, mustaqbalkana u hoggaansami doona suuqa kala duwan, macaamiisha badan, istaraatijiyad suuq-geyneed oo badan, iyo iyada oo la kaashanayo kanaalada internetka iyo kuwa khadka tooska ah, si joogto ah u wanaajiya saamiga suuqyada soo baxaya. sida Yurub iyo Mareykanka iyo suuqa gudaha, marka lagu daro, iyada oo loo marayo horumarinta bustaha daruuraha, roogaga iyo alaabada kale ee cusub si loo ballaariyo macaamiisha kordhinta.
Waqtiga boostada: Febraayo-17-2023
